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CAMA Manitoba Public Trust Conference, April 26 and 27, 2018

April 26, 2018
April 27, 2018
CAMA Manitoba
Delta by Marriott
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350 St. Mary Avenue, Winnipeg, MB, Canada

CAMA Manitoba is hosting Canada’s agricultural industry at our Earning Public Trust – An Interactive Working Session professional development event.

We are all responsible for earning public trust.
Earning public trust is about doing the right thing, assurance and verification, and communicating these commitments.

There is no greater challenge facing the entire agricultural industry than that of earning and maintaining the trust of the consumer. CAMA Manitoba saw a need to provide professional development to our diverse membership representing the entire value chain of agri-marketers, communicators, brand leaders, producer groups, media and government.

  • The full day working session will feature representatives from some of Canada’s leading agri-businesses, ag representatives and food brands.
  • Speakers will present their marketing and communications case studies, describing how they have contributed to earning the trust of the consumer.
  • In groups, attendees will work through each case study to reveal the best practices and common elements.
  • The additional half-day strategic planning session will use the previous day’s best practices to help attendees apply them in the development of a Public Trust Strategic Plan.
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